Testimonials
We give small and medium business owners the confidence to sustainably grow their business.
THE TRUTH IS IN THE CASH FLOW
We are one of the pioneers of the Virtual CFO industry in Melbourne.
MICHAEL HELPED US RUN OUR BUSINESS MORE PROFESSIONALLY AND UNDERSTAND THE IMPORTANCE OF WELL-PLANNED FINANCIAL INFORMATION.
‘A finance consultant recommended working with Michael Stapleton. Initially, we were unsure of the benefits a virtual CFO would bring to our business. Michael's communication with our directors was outstanding. The financial planning information was both easy to understand and implement.
Michael helped us run our business more professionally and understand the importance of well-planned financial information. I don't think we would have achieved our goals without working with Pro Veritate.’
Paul O'DonnellJMP Holdings Pty Ltd
Michael helped me understand that, for your business to grow, you need a strong focus around regular financial reporting (Trevor Browne, Rosbert)
'I was referred to Michael Stapleton via my bankers and my financial accountants. At that time, my business was too big for a one-man small business operation, but not large enough to afford top talent. I wanted to understand my future cash needs and how to reduce my bank debt.
Michael became a valuable resource for me as a business owner of a $5-$10m turnover SME. He was professional, capable, and well respected by bankers and my statutory accountant. Michael was also a strong source of comfort for me. He quickly learned my business cycle and was adept at providing me with CFO input on a part-time basis. Michael also interpreted my forward forecasts for presenting annual plans to my financiers. Financial forecasting became my primary planning and control focus.
Working with Michael helped me understand that, for your business to grow, you need a strong focus around regular financial reporting.’
'I was referred to Michael Stapleton via my bankers and my financial accountants. At that time, my business was too big for a one-man small business operation, but not large enough to afford top talent. I wanted to understand my future cash needs and how to reduce my bank debt.
Michael became a valuable resource for me as a business owner of a $5-$10m turnover SME. He was professional, capable, and well respected by bankers and my statutory accountant. Michael was also a strong source of comfort for me. He quickly learned my business cycle and was adept at providing me with CFO input on a part-time basis. Michael also interpreted my forward forecasts for presenting annual plans to my financiers. Financial forecasting became my primary planning and control focus.
Working with Michael helped me understand that, for your business to grow, you need a strong focus around regular financial reporting.’
Trevor BrowneRosbert Pty Ltd
Pro Veritate’s services helped us realise equity in our balance sheet and provide essential information to our bank. (Matt Freeman, Moondarra Cheese Pty Ltd)
‘Our finance broker recommended Michael’s services. Before working together, we were unsure what the banks needed in terms of financials.
Michael helped me understand the importance of forecasting cash flows, particularly the movement of cash throughout the business. Pro Veritate’s services helped us realise equity in our balance sheet and provide essential information to our bank.’
‘Our finance broker recommended Michael’s services. Before working together, we were unsure what the banks needed in terms of financials.
Michael helped me understand the importance of forecasting cash flows, particularly the movement of cash throughout the business. Pro Veritate’s services helped us realise equity in our balance sheet and provide essential information to our bank.’
Matt FreemanMoondarra Cheese Pty Ltd
It has been the most rewarding experience working with Michael. (Daniel Coyne, WASCA)
‘After buying out two family members in our business, we needed support with our finances. From our first meeting with Michael, we knew the service he provided was exactly what we needed.
It has been the most rewarding experience working with Michael. He gets us the data we need and has coached and trained us to understand business fundamentals from a financial sense. The data mapping we have achieved has been adapted to other areas including stock control and production planning. This has flowed into a vast improvement in working capital.
Over the years, Michael has lent his wisdom and advice to all facets of our family business. This has been invaluable. When an issue arises, one of the first people I call for advice is Michael. In my experience, Pro Veritate can transform your entire business.’
‘After buying out two family members in our business, we needed support with our finances. From our first meeting with Michael, we knew the service he provided was exactly what we needed.
It has been the most rewarding experience working with Michael. He gets us the data we need and has coached and trained us to understand business fundamentals from a financial sense. The data mapping we have achieved has been adapted to other areas including stock control and production planning. This has flowed into a vast improvement in working capital.
Over the years, Michael has lent his wisdom and advice to all facets of our family business. This has been invaluable. When an issue arises, one of the first people I call for advice is Michael. In my experience, Pro Veritate can transform your entire business.’
Daniel CoyneWashers and Stamped Components Australia Pty Ltd (WASCA)
As our Virtual CFO, Michael provides detailed micro and macro-financial data analysis. This gives me more time to work on my business, not in it. (Milton Rothwell, Road Gear)
‘When I first engaged Michael, my business was growing rapidly. Being both time-poor and having limited analytical financial software, it was time to seek the expertise of a specialised CFO. Pro Veritate is a very professional financial service. Michael personalises his offer to each client depending on their business needs and financial expertise.
As our Virtual CFO, Michael provides detailed micro and macro-financial data analysis. This gives me more time to work on my business, not in it. The three-way forecasting and financial analysis provide the bank with the documentation they need. It also gives me the confidence to grow my business. As a business with multiple entities, balance sheets and funds flows, Michael helps us in many ways. He offers us advice, provides critical feedback on the budget to actual performance, and can spot looming tax issues.
In a rapidly changing banking environment and uncertain times with global markets, business and consumers, it's increasingly important to be proactive in understanding your business and financial risks. A virtual CFO unquestionably helps mitigate those risks. Pro Veritate has been an invaluable contributor to the success of Road Gear's business over the past 7 years.’
‘When I first engaged Michael, my business was growing rapidly. Being both time-poor and having limited analytical financial software, it was time to seek the expertise of a specialised CFO. Pro Veritate is a very professional financial service. Michael personalises his offer to each client depending on their business needs and financial expertise.
As our Virtual CFO, Michael provides detailed micro and macro-financial data analysis. This gives me more time to work on my business, not in it. The three-way forecasting and financial analysis provide the bank with the documentation they need. It also gives me the confidence to grow my business. As a business with multiple entities, balance sheets and funds flows, Michael helps us in many ways. He offers us advice, provides critical feedback on the budget to actual performance, and can spot looming tax issues.
In a rapidly changing banking environment and uncertain times with global markets, business and consumers, it's increasingly important to be proactive in understanding your business and financial risks. A virtual CFO unquestionably helps mitigate those risks. Pro Veritate has been an invaluable contributor to the success of Road Gear's business over the past 7 years.’
Milton RothwellRoad Gear Australasia P/L
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